Panasonic is a well respected name around the world due to their high quality line of consumer electronics, so it was only natural that Panasonic digital cameras retain the same high quality. The company was founded 1918 by Konosuke Matsushita on a small work bench in his house. Matsushita invented the two-socket light fixture, which was a big success and led to the establishment of Matsushita Electric Industrial Co. Ltd.
Today, Panasonic is one of the largest producers of consumer electronics in the world. The company manufactures a wide selection of products, and has a policy of achieving 100% customer satisfaction. The Panasonic name has become synonymous with quality and innovation. As for digital cameras, Panasonic has a big selection of products that will be suitable for almost any need or any budget. The company has also joined with Leica, a German camera company, to produce still digital cameras. Panasonic is still a small player in today's digital market, and hopes that this alliance with Leica will allow both companies to take a large percentage of the digital camera market share.
The most recent series of Panasonic cameras consists of three main lines. The Lumix digital camera series is produced by Panasonic and uses high quality lenses provided by Leica. These lenses help capture very clear and bright photos. The Lumix is an advanced digital camera with a shutter interval of less than 0.04 seconds, allowing photographers to take shots very rapidly. The D-Snap line of digital cameras is produced to give a smaller and less expensive alternative. The D-Snap cameras are trendy, come in various colors, and are thin and convenient. The target audience for D-Snap cameras is teenagers and young people who are looking for a good camera that will fit their budget. The D-Snap line of cameras can record videos and play music, which is a popular feature for today's young people.
Panasonic is continuing to succeed at maintaining its well-respected name, as well as build a great reputation for itself in the digital camera world. The company has always had a policy of putting the customer's needs first, and they are continuing that same philosophy with their digital camera line.
